Usability research

Usability testing is the best investment you can make in your website.

Usability testing effectively identifies website usability and accessibility problems. It involves developing a series of commonly asked questions and having a representative sample of stakeholders use your website to find answers to these questions.

Through observing users’ approach to searching and having users record the steps they take and the problems they encounter, key accessibility issues are quickly identified.

When combined with focused group discussion (the Niche model), it provides a unique insight into stakeholder perceptions and needs, the problems users face and how these can be remedied.