Niche has well established, documented quality practices and processes.

We are members of, and operate under, the Market Research Society of Australia’s Code of Professional Behaviour and our processes ensure that our research is:

• High quality, objective and carried out in a timely, cost-effective manner

• Ethical and designed so that it does not cause harm to participants
  - conducted with informed, voluntary participants
  – the research process is explained prior to the commencement of the research
  – participants’ permission is sought to record proceedings
  – parental consent is sought if prospective participants are under the age of 16

• Designed to ensure the confidentiality of participants (i.e. complies with the Market and Social Research Privacy Principles)
  - participants’ identities are not revealed without their consent
  – participants’ comments are not linked to their name in any report findings

• Analysed and reported on accurately and honestly

• Confidential
  - findings are not revealed to another party without the consent of the client
  – research records(transcripts, notes etc) are kept in a secure location and destroyed after six months

All fieldwork is conducted according to IQCA standards and in accordance with industry best practice.