Research
Niche conducts both qualitative and quantitative research, in person and online. Our qualitative research provides detailed insight into what people think, how they act and why. We don’t only give you the facts, but help you interpret what they mean and how to use this knowledge to inform your strategy.
We can help you by:
- Defining your research problem;
- Selecting the best research methodologies;
- Undertaking research;
- Analysing the findings;
- Reporting on what was found and what this means for your organisation.
We have extensive experience with focus groups and in-depth interviews, survey design and usability research.
Focus groups
Focus groups are an ideal mechanism for exploring perceptions and attitudes. They’re one of the best ways to obtain rich data that provides new insights and understanding of what the perceptions, attitudes and issues are, and why they matter.
Focus groups provide insight into what people think and why. They’re the ideal way to find out what questions you should be asking in a survey.
Surveys
A survey is only as good as the questions you ask. Make sure you’re asking the right questions by doing focus group research first.
If you’re asking the right questions, you can reuse 80% of your questions in future surveys to measure change over time. Use the other 20% of questions to test perceptions of new issues.
Usability testing
Usability testing is the best investment you can make in your survey or website.
For websites, usability testing involves developing a series of commonly asked questions and having a representative sample of stakeholders use your website to find answers to these questions.
Through observing users’ approach to searching and having users record the steps they take and the problems they encounter, key accessibility issues are quickly identified.
When combined with focused group discussion (the Niche model), it provides a unique insight into stakeholder perceptions and needs, the problems users face and how these can be remedied.
Read our research case study.
