Communication

Communication is the lifeblood of an organisation. We help you engage with the audiences you wish to reach. We specialise in:

1. Media relations and publicity;
2. Media training;
3. Issues management; and
4. Writing and editing.

Niche also has extensive experience in providing high-level communications support, through communication reviews, strategic communications strategies, marketing plans and high-quality marketing collateral, such as e-newsletters, annual reports, brochures and websites. We ensure that communications align with strategic objectives, stakeholder needs and your budget.

We’ve been around long enough to know that to be effective, strategies need to be implemented by skilled staff.  Our training programs help build staff skills and turn strategy into outcomes.

Media relations and marketing plans

Niche employs people who have a wealth of experience as journalists, so we know how the media work and how news is generated. We keep in touch with journalists and editors.

We provide the media with strategic pitches, well- written media releases, as well as useful background information and images.

We engage with the media to help you achieve quality media coverage. Read about our clients in the news.

Media training

We help you understand how the media works – from newspapers and electronic media to rapidly changing social media. To help clients make the most of media opportunities, we provide comprehensive, practical media training.

Our media trainers are experienced journalists who take you through the interview process and provide practical tips on everything from how to communicate your messages to body language. Client feedback shows that our training can make a real difference to the success of your media engagement.

Our media training workshops are customised for each client’s needs and include:

1. How the Australian media works;
2. How to prepare for a media interview;
3. How to prepare and deliver key messages;
4. How to tell your story;
5. Appropriate body language;
6. Effective voice skills; and
7. A mock media interview (filmed for evaluation and feedback).

Issues management

Reputations are easily lost because of negative media coverage and lack of planning. We help clients manage issues that might cause public concern and generate negative coverage. We can help you develop crisis communication plans that anticipate potential media issues.

We provide customised media training to assist executives handle interviews with journalists in a clear and confident manner.

Writing and editing

Our team of writers have many years of experience in helping researchers, scientists, health professionals and other clients share their stories and expertise with audiences.

We understand that the key to effective writing and communication is a thorough understanding of your target audience, your communication objectives, key messages and target media. Whether it be via social media or a large corporate report, our writers can help you deliver clear, effective communication.

Read our communication case studies.