Whether you aren’t over MasterChef too? With the grand finale’s peak audience of 4.35 million, the marketers must be pretty pleased. It’s a great example of an integrated approach to promotion – they made excellent use of traditional media but they also guaranteed their no 1 Google search position with great use of social media, blogs and even web resources like Wikipedia. They know the more references and links to a site, the higher the Google ranking. And you want to be sure you’re on page one of those results as fewer than 20% of users move onto page two.

Doing media training for chiropractors who are often misrepresented in the media. We’re also doing lots of research for clients, and the more we’ve listened, the more we’ve been thinking about stereotypes and how people define themselves. Did you know that just having a short group discussion about why a negative stereotype is invalid can be enough to overcome that stereotype? Find out more …

Media is always hungry for interesting news and opinions, and thankfully it’s not always about our over-exposed politicians!

The Go-Between by L P Hartley, a romantic novel set in turn-of-the century England (published 1953). Brisbane’s new Go Between Bridge was named after the city’s iconic band, but you might not know that the name of the band, the Go Betweens, was inspired by this beautifully written book.

We’re also reading Turquoise: A Chef’s Travels in Turkey by Greg Malouf. Travel and food are such a tempting mix. And if you’re still feeling Turkish, read The Museum of Innocence by Orhan Pamuk and take a nostalgic wander through the streets of Istanbul.

ABC News 24 channel. It’s exciting to see even more airtime devoted to news and analysis and hopefully (after 21 August), we’ll hear a lot more about topics other than the election.

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